Loni, Uttar Pradesh

Artisans

200

Families Supported

Rs10lac

Economic Impact

Women Artisans:

Skills and Livelihood Project

Location:

Loni, District Hardoi, U.P

CSR Initiative by:

DCM Shriram Foundation

Loni, District Hardoi, Uttar Pradesh - Zardozi Project

Project Zardozi is a program that was designed with the main purpose to create livelihood opportunities for women. It is being run as a part of the CSR initiative of DCM Shriram Foundation, where young rural entrepreneurs are being trained in the art of zardozi and other embroideries at the Silai School in Loni and Ajbapur.

Taking this forward, a group of around 50 women artisans from Loni, Hardoi were motivated towards working on a special festive collection under the guidance of master artisans from Mon Ami Foundation.

This spirited collection is a first from these artisans and is inspired by the Sarus Crane, which is a beautiful but endangered bird from the nearby Sandi Bird Sanctury. It is the world’s tallest flying bird and has both historical and spiritual significance, dating back to the legendry days of the Ramayana and Gautam Buddha.

The collection is a beautiful amalgamation of zardozi embroidery with crochet and other art forms, bringing to life some very exquisite and elegant products like coasters, tea-light holders, table runners etc that is bound to add a lot of shimmer and glamor to the festive spirit.

Impact

Even though Project Zardozi is an ongoing livelihood sustenance program as a part of the CSR initiative by DCM Sriram Foundation, under this particular initiative, Mon Ami Foundation alongwith the support provided by DCM Sriram Foundation, were able to work with 50+ women artisans from Loni, Hardoi, guiding and helping them to work towards developing an entire collection that drew its inspiration from the Sarus Crane, an endangered bird from Sandi Bird Sanctury.
The highly skilled women artisans, through this initiative, cultivated further talent towards working on an entire range of products, learning the intricacies of curating a beautiful collection that is at par with the international standards.
The master artisans from Mon Ami Foundation were able to mentor them in modern designs, uplifting their skills to match the requirements of the urban sector. They worked on creating an excting fusion using zardozi embroidery, crochet and other art forms to bring together a collection that was fresh, elegant and extremely well crafted.