The Typecraft Initiative – Rabari and Soof

This project has been funded by Synergy Consulting Inc. as part of their CSR innitiative to help rural woman
provide, generate, income, and livelihood for skilled craftswomen of India.

In collaboration with traditional artisans associated with Kala Raksha, Bhuj , Gujarat. In 1993, KALA RAKSHA was established as a registered society and trust. Comprising artisans, community members, and experts in the fields of art, design, rural management and museums, KALA RAKSHA today works with nearly 1,000 embroidery artisans of seven ethnic communities

The Typecraft Initiative  started by Ishan Khosla – his vision for the project  is to be more involved in creating Indic typefaces in scripts such as the devanagari and dravidian systems.

The primary goal of this initiative is to help artisans to sustain their livelihood through the creation and sale of the typefaces. The typefaces are meant to inspire, create awareness and generate further interest in the art, history, context, and life of the people and the communities we work with. The typefaces are not only an archive of the IPR of communities that are on the brink of merging with mainstream society, but they are meant to be a celebration of their rich artistic heritage that — through the creation of a digital typeface — has been converted to a contemporary medium. Other areas the Typecraft initaitive has been taken.

Synergy soof latin typecraft

This project is sponsored by:

The initiative is meant as a way for craftspeople and tribal artists to think in new ways
— in a world where they are no longer able to sustain themselves solely through traditional networks and systems.